Super Target Has Come To Town!

It's like all my dreams and prayers have been answered...because the Super Target is FINALLY Here! I have been eagerly awaiting this day for months now, as we have watched the new building go up and all of the construction taking place.

No more fighting over that last pair of 4T jeans, or the one remaining pair of winter boots. No more seeing the old Target nestled between the Fashion Bug and the Chinese takeout place in the dingy little strip mall.

Oh no people, for the new Target is in a FIELD all on it's own, with turn lanes and all, a new bank across the way and a Starbucks to wet my parched throat as I float down the aisles of affordable, fashionable fun.

And then I entered my favorite retailer this past Sunday. And I was shocked because the floorplan is DIFFERENT. It's
really...well...just weird. As a designer who plans spaces for a living, I was a little shocked to see this very new layout. It's weird because when you enter on the far left side of the store, it's all jewelery, bags, and shoes lining the wall, then leads you into women's clothing, circling you to the back wall where the very tightly layed out electronics is, with the toys across the way in the freaking middle of the store. I have only seen one other store planned like this, which is also fairly new and I vowed never to enter that particular one again because I just could not find anything.

Don't get me wrong, the grocery part is exactly the same as the rest of the store. It's just everything else. I think I am so used to entering Target, going straight for Electronics and the new DVD's and books that come out on Tuesdays, then browse through the toys in the back of the store and swoop up to check out the new clothes and round out my shopping in the snacks aisle going through the grocery section.

So I'm a little flustered and confused because my system is all screwed up. But never fear because in the spirit of getting a brand news Target, I will come up with a new strategy. It will take awhile to get my bearings, but I believe I can do it!